The Owner-Operator Plan That Actually Pays Diesel

Real CPM math, MC authority steps, and a 36-month P&L for solo and team operations — written by people who've read the freight invoices.

$59.99 Get the Plan — $19.79 One Etsy download · Yours forever
The Owner-Operator Plan That Actually Pays Diesel
137 pages
4 bundled files
CPM Excel model
FMCSA authority roadmap

The Load Manifest

Every chapter answers one question every owner-operator asks.

MC Authority Roadmap

FMCSA registration, UCR, IFTA, and the 21-day modernization timeline (Motus rollout context for 2026+).

Real CPM Model

Fuel, maintenance, insurance, tolls, factoring fees. The number that tells you if a load is worth taking.

Lane & Broker Strategy

Spot vs contract, dispatch services, load board playbook, and broker shortlists per region.

Equipment Stack

Day cab vs sleeper, used vs new, lease-to-own traps. Total cost of ownership across 5 years.

125-Action Master Checklist

Pre-authority, launch week, first 90 days, and audit-readiness. Nothing slips.

Solo vs Team Operations

Revenue ceiling, HOS reality, and when (or never) to add a second driver.

Built for the owner-operator

You've driven for someone else. Now you want the truck on your name.

What's stopping you

  • MC authority paperwork looks like a wall of acronyms.
  • Every CPM calculator online is wrong by 30 cents.
  • Spot vs contract — which lane survives a slow quarter?
  • Used truck vs new — is lease-to-own a trap or a tool?

What you'll have by tonight

  • A step-by-step FMCSA filing path with 2026+ Motus context.
  • A CPM model that includes your truck, your lanes, your fuel.
  • A broker shortlist by region with rates that don't lie.
  • A 5-year TCO comparison: used Day Cab vs new vs lease.
$906B U.S. trucking revenue (ATA 2025)
$1.85 Owner-operator CPM band
38¢ Fuel share of OPEX (ATRI)
$52.5K Day-1 cash-in baseline

Stop guessing freight math.

Open the Plan on Etsy

Before you take that load, run the CPM.

Free CPM Calculator (xlsx) + 10% off code emailed instantly.

Single email. Unsubscribe anytime.

Stop guessing freight math.

Open the plan. Plug your truck. Know your number before the next load.

$59.99 Get the Plan on Etsy — $19.79 Launch pricing · $59.99 thereafter

Frequently Asked Questions

Is this for owner-operators or fleets?

Owner-operator first, with a Solo→Team migration chapter for fleet of 2-5.

Does it cover MC authority?

Yes, full FMCSA path including the 2026+ modernization changes.

Will the CPM model fit my truck?

Inputs are editable. Defaults are based on Day Cab Class 8 long-haul.

Any reefer/flatbed specifics?

Dry van is the baseline; reefer/flatbed lanes get one chapter each.

Refunds?

Digital, non-refundable per Etsy policy. Sample pages on the listing.

Updates?

2026 Q3 update included free for current buyers.